A family dental practice
Healthcare · A competitive urban market · Technical wins immediate, ranking gains over months 2–5
How an established practice could fill its new-patient calendar in a market dominated by big dental groups.
Example scenario — a representative walkthrough of how we work, not a real client or real reported numbers.
The situation
The practice had been open for 18 years and had excellent reviews, but a corporate chain outranked it for every search. Its site was slow on phones and the booking page took four clicks to reach.
What we would do
- Fixed the technical basics: page speed on mobile, headings and titles that named the services and the city.
- Made booking one tap from every page.
- Focused the profile and site on the three services worth the most per patient.
- Requested reviews that mention specific treatments, not just 'great office'.
- Published straightforward answers about cost, insurance and what a first visit involves.
What changes
Mobile page speed
Materially faster
Booking friction
Four clicks down to one
Service searches
Competing with chain listings
New-patient inquiries
Rising month over month
“We were already the better practice. Now we're the one people can find.”
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